Premium Eyewear

Premium Eyewear

Premium Eyewear

Premium Eyewear

What is the difference between a pair of glasses that cost $250 and a pair that costs $650?

Just like anything else, the more expensive pair of glasses is going to be made from better components and higher quality materials than the inexpensive pair.

Some people appreciate luxury, and some people are fine with practicality.  Whatever your preference, I can assure you that you will find both options at Collierville Vision.

Before we get into too many details let me define a couple of things for you.  When I am referring to designer or premium eyewear, I am not talking about glasses that are expensive because of a name.  Nike glasses cost more because they say, Nike, that doesn’t mean they are made better than the glasses that cost $100 less next to them.

To be clear, I don’t carry any “Brand Name” glasses in my store.  Most of these “Brand Name” glasses like Ray-Ban, Nike, Coach, or Oakley are made by the same one or two manufacturers that have a monopoly on retail eyewear.  If you purchase one of these brands you are paying for a name, not better quality.  Almost every store in town carries these brands and I don’t want to be just like every other store in town.

I want what you buy from me to be unique.  I may carry a few of the same brands that other stores do, but I am always looking for new eyewear that other stores don’t carry.  All of the brands that I carry in store are from independent eyewear manufacturers that are small businesses just like mine.

The majority of my frames fall in the $250 price range, of course, that price is before any insurance or second pair discounts are applied.  These frames are of good quality and are for the more practically minded person.  Most of these frames are manufactured in China and have a one-year factory warranty, so if you break them (unless you run over them or your dog eats them), I will replace them at no charge within the first year of your purchase.  So if you aren’t looking for something to break the bank that will hold up well for the next 2-to 3 years you will be happy with most of these frames.

If you are looking for something a bit higher quality, that is functional, lightweight, and fashionable you may really like one of our premium brands called Lindberg.  Lindberg frames are made in Denmark and are among the lightest weight frames I have ever felt.  Some people think that lightweight means fragile, it doesn’t.  All of these frames are made from titanium which is known for its flexibility and strength.  As an example, most golf clubs are made from titanium and they are designed to hit a golf ball over and over again at a high rate of speed without breaking. I’m not saying that titanium is unbreakable, but it is pretty close to it.  These frames come in a wide array of colors and are completely customizable.  They retail for $650 which may seem high, but I will say that I have not had a single customer complain to me about the price after they feel the quality of these frames. In fact, most people come back and buy a second pair because they love them so much.

There are several other things that separate a premium pair of glasses from a traditional pair.  One of those is hinge design.  The hinge is the piece on the temple that folds in and out so you can close them up when you are not wearing them.  Most glasses are made with a barrel hinge which will eventually fail with repeated use.  Higher-quality frames have different hinge designs that are meant to last.  If you would like to see a video example, watch this video on my Youtube channel so you can see what I’m talking about.


Acetate frames have grown quite a bit in popularity in the last few years. In general, acetate frames are more durable than metal frames because they have fewer parts that can break.  Most acetate frames do not have nose pads, which totally eliminates a breakage point.  Some acetate frames are of higher quality depending on where the acetate is sourced and how much is used in the process.  Acetate frames also have metal inserts in the temples that can be made with steel or titanium, again with the titanium being lighter and more flexible.  An acetate frame made with a high-quality hinge, good quality acetate, and titanium makes a very durable and lightweight frame.  The only real issue with acetate is that it can become brittle over time so be careful with adjustments after you have had them for 2-3 years.

One last thing I will mention is that most premium eyewear is not made in China.  While there are some well made Chinese frames, higher quality frames tend to be made in Europe, Japan, or the U.S.  If you are curious about where any of our frames are made or if you would like to hear the story of the company that makes them feel free to let us know.

I hope this gives you a better idea of why some frames cost more or less in the office.  Feel free to reach out with any questions or if you have a suggestion for specific frame lines you would like to see us carry in the office.

Dr. W

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